THE SHOWROOM IN LICHFIELD WAS NOT JUST ANOTHER SHOWROOM FOR OPTIPLAN KITCHENS, BUT WAS THE FIRST CONCEPT STORE THAT WOULD SET THE STANDARD FOR 14 OTHER SHOWROOMS IN THE ESTATE.

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THE AREA WAS ONCE AN OFFICE, CANTEEN AND BATHROOM AREA, WHICH WAS WAS ALL REMOVED / RELOCATED AND THEN 'RE-IMAGINED'.

BALLSY DECISIONS WERE NEEDED TO MAKE SURE THE BRAND STOOD PROUD...SO... WHAT WAS ONCE A THROUGH-WAY WAS CLOSED OFF, THE ENTRANCE WAS MADE 4 TIMES LARGER TO BETTER CONNECT WITH THE SHOWROOM NEXT DOOR. THE ENTIRE FLOOR WAS COVERED IN ONE FINISH TO CREATE A FLUID LINK BETWEEN SETS. AND ALL THE  WINDOWS WERE COVERED TO ALLOW FOR MORE PRODUCT. DARING MOVES, BUT ALL OF THEM WERE THE RIGHT ONES TO MAKE SURE THE PRODUCTS AND BRAND WERE THE FOCUS!

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HAVING TH ABILITY AND KNOW HOW TO DO THE INTERIOR DESIGN FOR A SHOWROOM AS WELL AS THE MARKETING, POS AND LITERATURE DESIGNS IS SOMETHING I'M PROUD TO BE ABLE TO PROJECT MANAGE. WORKING WITH DIFFERENT TEAMS, FROM GRAPHIC TO CONSTRUCTION, HAS ALLOWED ME TO MAKE SURE THAT ALL AREAS OF A SHOWROOM ARE COVERED OFF AND MOST IMPORTANTLY, THAT THEY ALL WORK IN UNISON.