ALL FORMS OF VISUAL COMMUNICATION IS ABOUT CREATING AN IDENTITY, BE IT FOR A PERSON, BRAND OR PRODUCT - AN IDEA THAT PEOPLE CAN TRUST AND FALL IN LOVE WITH IS THE ABSOLUTE AIM! THIS INVISIBLE LANGUAGE IS SEEN AND HEARD EVERYDAY. SO NEXT TIME YOU PUT THOSE ODD SOCKS ON OR GRUMBLE 'FINE I'LL DO IT', ASK YOURSELF THE QUESTION...IS THIS HOW I WANT TO BE PERCEIVED?

MANY PEOPLE THINK OF BRANDS AS JUST LOGOS, SOMETHING YOU SEE ABOVE A SHOP ENTRANCE OR ON THE FRONT OF THAT BROCHURE ON YOUR DINING TABLE. THE LOOK AND FEEL OF ANY BRAND, PRODUCT, BUSINESS OR OFFER IS NOT JUST VISUAL, BUT NEEDS TO BE THE WHOLE PACKAGE!

SETTING THE TONE OF VOICE CONNECTS ALL THE DOTS FROM THE WORD GO. GRAPHIC DESIGN TO MARKETING, SALES TEAMS TO CUSTOMER SUPPORT, WITHOUT ALL OF THESE PARTS WORKS IN UNISON THE WHOLE BRAND WILL SUFFER. DONE WELL - AND THAT FEELING YOU GET WHEN YOU WALK IN / SWITCH ON, CONTINUES BEYOND THE TIME YOU WALK OUT / SWITCH OFF!


THERE IS NOTHING DIFFERENT FROM CREATING A RETAIL BRAND, TO HOW YOU PORTRAY EYOURSELF EVERYDAY. HOW YOU PRESENT YOUR OWN BRAND IS WHAT PEOPLE REMEMBER; FROM THE WAY YOU DRESS TO THE WAY YOU SIMPLY SAY 'HELLO'!