AS WITH ALL PRODUCT LAUNCHES, IMAGERY IS ALWAYS NEEDED TO KICK START THE BRAND. BE IT REAL PHOTOGRAPHY OR 3D RENDERS; VISUAL SUPPORT IS ALWAYS NEEDED (HOW ON EARTH WOULD YOU BUY IT OTHERWISE!).

​

WITH SEVERAL LIVING PRODUCTS TO LAUNCH FROM SCRATCH, WE NEEDED TO BE CLEVER.

 

AESTHETIC / STYLE WAS HIGH ON THE LIST, BUT FIRST CAME THE STRUCTURE. DESIGNING THE SETS WITH SECRET ROOMS AND REMOVABLE PANELS, THE 2  DESIGNS ALLOWED FOR MULTIPLE EXPERIENCES WITH COUNTLESS CAMERA ANGLES. ALL ADDING TO A DIVERSE SELECTION OF LIFESTYLES THAT COULD BE USED ACROSS PROMOTIONAL, PRESS AND TELEVISION AND SOCIAL PLATFORMS.  

​