HOME DECOR WAS THE UMBRELLA BRAND BEHIND BRILLIANT PROJECT, SPACESLIDE, OPTIPLAN KITCHENS & MANOR INTERIORS (AS WELL AS A FEW OTHERS!). 

CREATIVE LIVING, WAS THE KEY USP BEHIND HOME DECOR WHICH NATURALLY FLOWED INTO ITS HIGH STREET BRANDS. THIS ETHOS WAS KEY TO ALL PRODUCTS AND MARKETING STRATEGIES INCLUDING THE WAY THE PRODUCTS WHERE CAPTURED.

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WORLD FIRST: CHOOSING TO PREDOMINANTLY USE 3D IMAGERY TO CREATE WHAT WAS NEEDED AS THIS ALLOWED FOR MAXIMUM OUTPUT WITH BEST RESULTS  BASED ON THE BRANDS NEEDS.

HOME DECOR NEEDED TO BE ABLE TO CHANGE THE PRODUCTS WITHIN EACH LIFESTYLE, TO ANY COLOUR AND/OR COMBINATION (REGARDLESS OF ROOM-SET). WITH THIS IN MIND PHOTO-REALISTIC LIFESTYLES WERE GENERATED (STILL SUPPORTED BY REAL PHOTOGRAPHY WHEN REQUIRED). GIVING MAXIMUM OUTCOME WITH BEST IN CLASS RESULTS.