HOME DECOR HAD BEEN DESIGNING AND MANUFACTURING CONTEMPORARY STORAGE SOLUTIONS FOR OTHER WELL-KNOWN DIY AND BUILDERS MERCHANTS FOR OVER 50 YEARS. RECOGNISING THAT AN OPPORTUNITY EXISTED TO CAPITALISE ON THE END-USER BEHAVIOUR WITHIN ITS OWN MARKETS, HOME DECOR LOOKED TO DEVELOP ITS OWN HIGH-END CONSUMER-FACING OFFER TO DESIGN CONSCIOUS CUSTOMERS.

​

WORKING WITH A MIX OF EXTERNAL AGENCIES ON BOTH BRAND DEVELOPMENT AND STRATEGIC PROPOSITIONS, THIS RESEARCH DRIVEN IDEA STARTED TO TAKE SHAPE. THE NAME ‘BRILLIANT PROJECT’ WAS SELECTED AND A STRONG BRAND IDENTITY CREATED.  PACKAGING, PROMOTIONAL ASSETS, STATIONERY, WEB, EXHIBITIONS AND TV ADVERTISING WERE ALL PART OF THIS BRILLIANT JOURNEY!